Our story
Skincare, rooted in nature.
We started Aurelle because we were tired of choosing between formulas that work and formulas we could trust. So we made both.
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Our mission
Honest formulas for real skin.
Great skincare should be effective, kind and transparent. We publish every ingredient, every percentage and every supplier, because you deserve to know what goes on your skin.
Each formula takes up to two years to develop. We test on real people with real skin concerns, never on animals, and we only launch when the results are clinically proven.
Maya Ellis Founder
What we stand for
Four promises, zero compromise
Plant-powered
98% naturally derived ingredients, cold-pressed to keep every nutrient intact.
Proven
Every claim backed by independent clinical studies.
Kind
Vegan, cruelty-free and gentle on sensitive skin.
Circular
Glass bottles, refill pouches and free return-to-recycle on every empty.
Our journey
From kitchen table to 12 countries
-
2019
A kitchen-table idea
Founder Maya Ellis starts blending botanical oils for her own reactive skin.
-
2020
The first serum
Radiance Vitamin C sells out in 48 hours after launching to 300 friends.
-
2022
Our Portland lab
We open a small-batch lab and partner with 14 family farms.
-
2024
Certified clean
Every formula becomes Leaping Bunny certified and plastic-free.
-
2026
50,000 happy faces
Aurelle now ships carbon-neutral to 12 countries.
- Happy customers
- 50k+
- Clean formulas
- 32
- Partner farms
- 14
- Countries
- 12
The people
Meet the makers
“I wanted skincare that I could explain to my grandmother and defend to a dermatologist. That's still the test every formula has to pass.”
Maya EllisFounder, Aurelle
